Head of Content - English speaking markets

About North Star Network

North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries. Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment. We're a multicultural, fully remote company uniting over 50 in-house and 200+ external experts from more than 20 nationalities across Europe, Africa, and the Americas.

About the Role

We're looking for a Head of Content - English speaking markets to lead and scale content strategy for our English-language markets (UK, USA, and Canada) across a portfolio of brands and white-label sites (sports betting and online casino). Reporting to the Business Manager, you will define and execute content strategies that drive organic growth, engagement, and monetization while maintaining high editorial and SEO standards.

This role combines strategic leadership, business alignment, and team development. You will manage multidisciplinary content teams and work closely with SEO, Product, and Business stakeholders to ensure content supports both user experience and commercial objectives.

Key Responsibilities

Strategic Leadership & Content Direction Define and implement a comprehensive content strategy aligned with company goals and monetization priorities. Translate market insights, SEO data, and audience behavior into actionable content roadmaps. Ensure the strategy effectively covers key sports betting and online casino operators, products, and trends. Oversee editorial high-quality and E-E-A-T standards across all brands in the UK, USA, and Canada. Continuously monitor performance and adjust priorities based on ROI and data-driven insights.

Team Management & Development

Recruit, train, and manage a multi-level content team (Managers, Writers, Editors). Establish clear roles, KPIs, and development plans for each team member. Conduct quarterly performance reviews and provide continuous feedback and mentoring. Promote collaboration and innovation, building a culture of accountability and ownership.

Content Planning, Validation & Optimization

Review and validate content plans proposed by Content Managers to ensure strategic alignment. Supervise top-page strategies, ensuring regular updates, optimization, and tracking of business keywords. Work closely with SEO teams to maintain keyword coverage and optimize internal linking. Conduct periodic audits of site performance and content effectiveness.

Market Intelligence & Business Integration

Analyze market trends, competitor performance, and consumer behavior to identify content opportunities. Collaborate with Business and Sales teams to ensure content priorities align with market needs. Ensure all published content adheres to regional betting and gambling regulations and brand guidelines.

What We're Looking For

Significant experience leading content strategy and content operations at scale (especially in UK, USA, and/or CA). Strong background in digital publishing, content management, or sports betting and online casino content ecosystems. Proven experience managing and developing content teams. Strong understanding of SEO fundamentals, Editorial strategy, E-E-A-T principles, content monetization and performance. Data-driven mindset with experience analyzing traffic, engagement, and conversion performance. Strong project management and stakeholder communication skills. Comfortable working in a remote, international, and fast-paced environment. Native or near-native English, with strong knowledge of the UK, US, and/or Canadian markets.

What we offer Work on leading international sports and betting brands reaching millions of users worldwide. Fully remote work environment with flexible collaboration across time zones. A multicultural and ambitious team passionate about sports, media, and digital growth. High ownership and strategic influence on business performance. Career growth opportunities within a scaling global company. Competitive salary based on experience and seniority.